Winston-Salem, NC, April 10, 2017 – SkyTrak LLC, a joint venture of SkyGolf and SportTrak, announces the UK’s largest golf club operator, Crown Golf, has installed SkyTrak launch monitors at 22 venues after a successful year-long trial at several of its clubs. Each venue will also be supplied with a Net Return portable net to enable indoor custom-fitting and golf simulator facilities in the venues’ function rooms and golf academies.
“We are thrilled to have received such a major commitment from Crown Golf,” said Jacqui Surman, Senior VP and COO of SkyGolf. “This is an opportunity for SkyTrak to show that a professional-level golf launch monitor and golf simulator is affordable, which makes multi-venue purchases possible, and gives both golfers and PGA pros the data they need to find a new set of golf clubs, or have a productive golf lesson.”
Initial SkyTrak trials took place at seven Crown Golf venues throughout 2016, under the supervision of Sam Pleshette, Group Retail Manager at Crown Golf. “At the trial clubs our staff used SkyTrak in 90% of club fittings and sales – most of which were indoors – so it proved itself emphatically.”
“Not only did SkyTrak contribute to sales, but it also helped to engage staff with their customers, particularly with members, and it was this factor – as much as its ability to drive equipment sales – which convinced us that SkyTrak was the right solution across all of our venues.”
Crown Golf had been looking to upgrade its custom-fitting offering across all venues. “SkyTrak’s price made it interesting, and its performance, ease of use and portability, the quality of its data, and most of all the positive response we received from our members during the Cams Hall test proved that it was right for us,” said Pleshette.
The remaining SkyTrak units were delivered group-wide in early 2017, where they are managed by the Golf Development Professional at each venue. SkyTrak has initially been used as a custom-fitting solution, but Crown Golf also plans to involve it in more coaching applications, as well as in indoor golf entertainment situations aligned to its member and golfer engagement strategy.
“SkyTrak gives our customers a great fitting experience, and it also has the potential to keep people at the golf club even in bad weather, or at night” said Pleshette. “As it is so portable, it is the ideal pop-up teaching and fitting center, suitable for most indoor spaces.”
Stephen Towers, Chief Executive Officer of Crown Golf, said: “Offering a professional launch monitor service across the group is further proof our commitment to make memberships at Crown Golf clubs the most desirable and value-packed in the country.”
As for SkyTrak’s ability to act as a gateway to over 100,000+ virtual golf courses, Surman says that the system’s full potential is only just beginning to be used. “Customers at Crown Golf can already enjoy a spectacular 9‑shot challenge at Kiawah Island’s Ocean Course, as part of the SkyTrak’s Game Improvement software package. However, as time passes we are hoping that some venues will dig deeper into its potential as an indoor golf entertainment system, with thousands of golf courses available to keep Crown Golf’s members and other customers happy during bad weather, or perhaps after the sun goes down.”
With SkyTrak, golfers can experience and test their skills on some of the world’s most famous 18-hole courses with their own clubs at their own pace through integrations with top golf simulators including WGT Golf, Jack Nicklaus Perfect Golf, The Golf Club Game and TruGolf. Through these partnerships, SkyTrak users have the option to play and practice on literally thousands of golf courses in stunning, high-definition.
For more information about SkyTrak, please visit www.skytrakgolf.com.
SkyGolf, maker of SkyCaddie, the #1‑Rated and Most-Trusted Rangefinder in Golf, is a private company specializing in the development of innovative positioning systems and technology specifically designed to help golfers play better and have more fun. SkyCaddie is the Official Rangefinder of PGA of Canada, PGA of Great Britain & Ireland, and PGA of Sweden. SkyGolf is the only company in the golf industry positioned to deliver game improvement solutions during practice, play, lessons and fitting at the course or at home.
The overall mission of SkyGolf is to help golfers play better with better information while respecting the long-standing traditions of the game. By using technology responsibly and within the spirit and rules of golf, SkyGolf provides golfers of all skill levels with better and more rewarding golf experiences. The Company’s innovative products include: a family of SkyCaddie® rangefinders offered in multiple formats, sizes and price points that are preloaded and ready-to-play out of the box; SkyGolf GameTracker the industry’s first fully integrated rangefinder and game tracking solution to be offered in both a wearable belt sensor and a watch utilizing SkyGolf’s proprietary TruGround course library ; SkyPro®, golf’s most powerful swing/putting analyzer and training tool; SkyGolf 360, golf’s fastest growing online community where golfers can go to connect to their Game, their Courses, their Equipment, their Golf Professional and to one another; Swing Labs®, the golf industry’s first unbiased, performance-based fitting solution; and the exciting new SkyTrak™ Launch Monitor that is the first to deliver commercial quality output at a fraction of the cost of competitors to provide a complete Practice, Play and Entertainment System for golf at home at an affordable price. For more information, visit: www.skygolf.com.
About SportTrak, LLC
SportTrak, LLC provides entertaining digital technology solutions to avid sports enthusiasts for game improvement. We achieve this by delivering accurate information, and affordable products to sports minded consumers. With an initial focus on golf, SportTrak reports measured player performance information through interactive and entertaining software applications. Changing the nature of sports practice from a repetitive requirement to a fun activity means that players become more interested, engaged and connected to the game and their friends. For more information, visit www.sport-trak.com.
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